This ad is possibly one of the most needed and uplifting messages of the Christmas season — a season in one of the toughest years Americans have faced. Still reeling from COVID-19 and an economic collapse, we have watched as division and partisanship grew, the negative media coverage got worse, people were unable to get back to work, and inflation and shortages have had families struggling.
And this is all on the heels of a divisive presidential election and a pandemic that has taken our family members and loved ones and kept us separated for (in some cases) over a year.
At a time when all this is going on, this Chevy commercial comes out. It is a message about remembering loved ones and spending the time we have with them. It is, at its heart, a secular but great reminder that this time of year is about our families.